Market Your Cause…Cause Your Market

The average supermarket stocks around 40 000 products. If you’re a marketer, you know the challenge at stake: To move your product from the shelf into the trolley, to create a force of attraction between the can, or the jar, or the packet, and the coins/cash/card in our wallets. It’s an immense task, and it’s…

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Why Charity Needs Big Vision To Bring About Big Change

Why is it that so many of our attempts to make a difference in the lives of others by way of our care and generosity so often leaves us feeling discouraged and exhausted, while those we try to help remain relatively unchanged? The Magic of Thinking Big I began listening to an audio book recently, read from the…

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8 Reasons Why Doing Good Is Good Business

A number of years ago, I read an excellent book by Richard Branson called Screw Business as Usual There Branson shares how he came to the conclusion some time ago that attaching a good cause to a good product made for great business. If you’re an entrepreneur, or engaged in any form of business, this cannot be…

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#1 Marketing Strategy: The Heart Is Mightier Than The Head

I suppose it’s natural: When a company engages its marketing strategy, they think that the best thing to do is to appeal to my comforts. Just this morning, I received a flyer through my postbox from a major gas supplier that read, “Discover the secret of a warm home…Keep your home warm and working this…

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Daddy…It’s You!

Late one evening, I returned from a meeting with a friend that had kept me beyond my youngest daughters bedtime. When I got home, she was already fast asleep. Our routine together before lights out typically involves a prayer that I pray, thanking God for His care during the day, and trusting Him for his…

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What My 6-Year Old Taught Me About Compassion

She is relentless in many ways, and many of these can be very frustrating at times. At other times, however, her relentlessness is precious. One of these is her relentless compassion. Our Katie cannot see a need without demanding a response. She’s the only one of my girls who will not hesitate to apply a…

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Cutting The Grass…And Uncovering My Heart

The best part of mowing the lawn is the part when you’re packing away the implements used to do so. Wouldn’t you agree? Or are you one of those amazing individuals who finds a space for deep thought and meditation amidst the sounds of a buzzing engine and the smells of freshly cut grass (and…

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Loving The Little Lives

Life is precious, and perhaps nothing more so than the life of a child, and that, from the moment of conception. When I think of the treasure that is the child in the womb, who becomes the treasure that is the child in our arms, to the treasure that becomes the child in our lives,…

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When Upside Down Is The Right Way Up

I thought it was a great idea! It came to me in a moment of concern for the water proofing of my running ‘companion’ when caught in a rain shower a few weeks ago. Typically, my iPhone would be in my pocket, but that’s not a safe haven when it comes to a downpour. So…

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7 Simple Ways For Unlocking Super Profit

The bottom-line…the annual results…the targets…! We’re driven by the numbers, whether they’re the numbers of our budgets, or the numbers of our profits, or the numbers of our losses. Yet, the most important ‘numbers’ are too often ignored, and in the process, the BEST way to positively affect the numbers in the ledger. These ‘numbers’…

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