Not So Easy…Jet!

£6.5 million…That’s how much Easy Jet has raised for Unicef through its “Change for Good” partnership since July 2012. “Change for Good”, or variations thereof, is used by numerous airline companies to encourage travellers to donate the ‘change’ they have at the end of their holidays to charity. If you’ve travelled abroad, you will probably have come across it, and perhaps been a kind donor to the programme.

It sounds good, doesn’t it, and the airline company, in this case, Easy Jet, intends to look good.

Don’t get me wrong! I’m grateful for the channel to give, which I may not have had otherwise.
What really troubles me, however, is that it’s one of the ways airline companies can appear to be generous, where, at the end of the day, its not their generosity at all, but the generosity of the passengers.

Last year (2015), Easy Jet profits hit a record for the fifth consecutive year. Pre-tax profit to the end of September soared to £686 million, an increase of 18% on the previous year.

How much of that was given to a good cause? Easy Jet has been one of the most successful airlines in the UK, and perhaps Europe, for the last few years. The “Change for Good” programme wouldn’t irk me so much were it part of a wider giving programme by the airline.

It’s time that they moved from success to significance, from trying to inspire me by their prices and their destinations, to inspiring me by a far more generous approach to the countless, desperate needs in the world.

Litmus Life…celebrating those who give generously…and challenging the rest to make a proper start!

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